the fool-proof way to start website design projects.
Website Strategy Template
A practical website planning template for defining goals, sitemap, features and visual direction, while guiding clients through the content you need from them upfront.
Take the chaos out of website planning and content collection.
This guided website strategy template helps you align on goals, structure and visual direction before design begins, while giving your clients a clear framework for providing the content you actually need.
what's included:
17-page Website Strategy presentation template for Canva & InDesign
Brand + audience recap to keep the website aligned with the wider brand strategy
Website goals, user journey & conversion planning
Sitemap + page-by-page content planning to guide clients through what you need from them
Visual direction + website inspiration
Website features & functionality planning
Built-in prompts, example text and guidance throughout
What are you waiting for?
Give your process the same care as your creative work.
FAQ's
01 / Are the fonts and images included?
The template uses free fonts, which you can keep or easily replace with your own studio or client brand fonts. Any imagery and mockups shown are included for visual demonstration only and should be replaced with your own images, designs and project-specific content.
02 / Can I customize the template?
Absolutely. The template is fully editable, so you can change the colors, fonts, imagery, copy, page order and layouts to suit your own website process and each individual client project. You can also duplicate, remove or adapt the sitemap and content-planning sections depending on the size and scope of each website.
03/ What format does the template come in?
You’ll receive fully editable versions in both Canva and Adobe InDesign, so you can work in whichever platform best suits your process.
04 / Do you accept exchanges or refunds?
Due to the digital nature of this product, unfortunately no refunds or exchanges are accepted. All sales are final.
05 / What are the copyright and licensing terms?
This purchase is for one individual license and may not be replicated and/or sold or distributed to others. By purchasing the product you agree to our terms here.
06 / Who is this template for?
Web designers who want a clearer, more structured way to plan client websites and collect content before design begins. It’s especially useful if you regularly find yourself chasing clients for missing copy and information!