build strategy-first brands with a solid foundation.
Brand Strategy Template
A guided brand strategy template for working through the thinking behind a brand, from its values and personality to audience, messaging, competitors and creative direction.
This brand strategy template gives you a clear framework for working through the thinking behind a brand, helping you turn client discovery into meaningful insights and a strategic direction that can confidently guide the design process.
what's included:
28-page strategy presentation template in Canva & InDesign
Brand foundation & positioning including values, personality, audience and differentiation
Market & competitor analysis with aligned brands, industry trends and key learnings
Brand messaging framework including tone of voice, messaging themes and brand phrases
Creative direction section with moodboards, color exploration and overall direction
Built-in prompts and guidance throughout
What are you waiting for?
Give your process the same care as your creative work.
FAQ's
01 / Are the fonts and images included?
The template uses free fonts, which you can keep or easily replace with your own studio or client brand fonts. Any imagery and mockups shown are included for visual demonstration only and should be replaced with your own images, designs and project-specific content.
02 / Can I customize the template?
Absolutely. The template is fully editable, so you can change the colors, fonts, imagery, copy, page order and layouts to suit your own studio process and each individual client project. You can also remove, duplicate or adapt sections depending on what you need.
03/ What format does the template come in?
You’ll receive fully editable versions in both Canva and Adobe InDesign, so you can work in whichever platform best suits your process.
04 / Do you accept exchanges or refunds?
Due to the digital nature of this product, unfortunately no refunds or exchanges are accepted. All sales are final.
05 / What are the copyright and licensing terms?
This purchase is for one individual license and may not be replicated and/or sold or distributed to others. By purchasing the product you agree to our terms here.
06 / Who is this template for?
Brand Designers looking to bring more structure and professionalism to their client experience, while spending less time on revisions and back-and-forth.